Alie Street Property Development Brand & Marketing

Working in conjunction with O'Dear we created this marketing campaign for the Alie Street property development in London's trendy east-end.

With the wealth of local points-of-interest and the area's accessibility to the rest of London we chose to focus on an A to B route (pardon the pun), with Alie Street being A and London's tourist hot-spots, universities, shopping areas, etc. being B.

Our design direction came from the site's industrial former life. We used a strong, simple typographic route for the branding, brochure and promotional carrier bag which was carried over into the website design & advertising.