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Alie Street Property Development Brand & Marketing
Working in conjunction with O'Dear we created this marketing campaign for the Alie Street property development in London's trendy east-end.
With the wealth of local points-of-interest and the area's accessibility to the rest of London we chose to focus on an A to B route (pardon the pun), with Alie Street being A and London's tourist hot-spots, universities, shopping areas, etc. being B.
Our design direction came from the site's industrial former life. We used a strong, simple typographic route for the branding, brochure and promotional carrier bag which was carried over into the website design & advertising.
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Alie Street Logo & marketing brochure
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Marketing brochure cover & floorplans
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A to B spread - local universities
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Map spread - local amenities
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Infographic spread - travel times
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Promotional paper carrier bag for marketing shows & promotional brochure
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Marketing website