Ted Baker Christmas Campaign

The window was based around the concept of Santa & his elves getting in shape to deliver millions of Ted Baker gifts.

We worked closely with illustrator Richard Wilkinson to create the characters and get a warm, homely feel to the workshop background, with the quirkiness you'd expect from Richard.

To complete the gym feel we illustrated a neon sign window vinyl which was produced using a glow-in-the-dark substrate.

To support the window campaign, and stick with the fitness theme we created a skipping Santa bag, elf thumb-war arena and flash animated Christmas e-card/advertisement for 'ChristMAX Protein Shakes'.

To wrap up the Christmas campaign (pardon the pun) we illustrated a sale vinyl to be placed in the window replacing the ‘Elf & Fitness’ neon sign.